Post by Alyse Killeen: Great thread re: yesterday's run on SVB. Comms very clearly didn't consider the customer audience (o...

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Alyse Killeen @AlyseKilleen · Mar 10, 2023

From Twitter

Great thread re: yesterday's run on SVB. Comms very clearly didn't consider the customer audience (or perhaps didn't understand where customers were at wrt risk appetite and ops stability). That miscommunication appeared in the CEO's most recent conference appearance as well.

Tweet Mar 10, 2023

It’s tragic that Silicon Valley Bank could lose 80%+ of its value in a single day. But what’s crazy is that the financial collapse was largely driven by a communication collapse. Their storyline unraveled and their messaging went off the rails, in

by Lulu Cheng Meservey

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