"There are voters who are marginal who are maybe, I'm gonna go this way or that way. There are fewer of them than there has been in the past, but there aren't none. And so when people say things like, we need a better candidate, we need a better this or that, they're talking about shoring up those marginal voters. Anything you can do to get them, you absolutely have to be focused on because 10,000 votes in one state could swing this thing."