Ideas immediately became projects
We have some fantastically inspired idea-generators on our team which means no shortage of great ideas. Our downfall was falling into the trap of hearing an idea, getting excited about it, and immediately turning it into a project without considering our capacity or whether the idea was truly aligned with our current goals. This resulted in our projects database becoming a collection of “someday-maybe” items and way too many “active” projects which were mostly languishing. It created a lot of psychological “debt” having all these projects hanging over our heads, feeling like we should be moving them forward, when realistically we did not have the capacity to do so.