The greatest salesletter ever written: Wall Street Journal’s ‘Tale of Two Men’. It made over $2 BN in revenue because of one technique: Indirect storytelling. Learn it in 3min🧵

Kieran Drew @ItsKieranDrew · Mar 31, 2023

Yup. Love a good sales story. Cheers for the breakdown

Tweet Mar 31, 2023

by Julia MacDonald

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