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Behavioral Advertising and Consumer Welfare: An Empirical Investigation

  • Paper
  • Mar 23, 2023
  • #BehavioralEconomics #Advertising #Privacy
alessandro acquisti
@ssnstudy
(Author)
Idris Adjerid
@IdrisAdjerid
(Author)
papers.ssrn.com
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The value that consumers derive from behavioral advertising has been more often posited than empirically demonstrated. The majority of empirical work on behavio

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Ilan Strauss @ilanstrauss ยท Apr 10, 2023
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Brilliant paper. Question: on "purchase intension" - is it not sensitive to the position/rank of the result shown? Your study says this boils down to "higher product relevance" instead. Minor: bibliography seems incomplete. Cited paper by Zeng et al (2022) is missing.
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