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The best behavioural science books

  • Article
  • Feb 15, 2023
  • #Persuasion #Psychology #Marketing
Ruth Dale
@ruth_dale
(Author)
www.socialinsightmarketing.co.uk
Read on www.socialinsightmarketing.co.uk
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1 Mention
That feels like a Winnie the Pooh quote, I’m not sure where I first heard it but it perfectly captures that feeling you can have when learning a new subject and working in the day j... Show More

That feels like a Winnie the Pooh quote, I’m not sure where I first heard it but it perfectly captures that feeling you can have when learning a new subject and working in the day job. The reading lists are long, the books are huge and your workload is overwhelming. Suddenly choosing a book becomes important. The decision process which started off so simply becomes more complicated as doubt creeps in your mind.

Which is probably why the most asked question at events and on our Bootcamp training is “What books would you recommend?”

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Nancy Harhut @nharhut · Apr 18, 2023
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Yes! @ruth_dale says Using Behavioral Science in Marketing is “brilliantly written with practical case studies” and says it’s a “must-read for everyone working in marketing and communications” in her post The best behavioral science books #persuasion
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