Bitcoin’sBTC -1.2% volatility can be unsettling to those who don’t understand it, but there are a growing number of money managers turning to bitcoin as a diversification tool. For example, the multibillion-dollar ETF company, ARK Invest, found bitcoin important enough to dedicate an entire section of their website’s research center to it.

ARK’s CEO, Cathie Wood, has been one of the more prominent supporters of bitcoin in the traditional finance space. She is pictured above speaking at the annual Bitcoin Conference held in Miami, Florida. Bitcoin’s network transparency allows for a unique level of analysis not possible with traditional markets.