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Esprit Opens New SoHo Pop-up, Plots Fashion and Retail Direction

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  • May 11, 2023
  • #Fashion
wwd.com
Read on wwd.com
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Beloved ’80s-era fashion brand Esprit, which is in the midst of a return to the U.S., has opened a new pop-up shop on Greene Street in New York’s SoHo. The 3,000-square-foot retail... Show More

Beloved ’80s-era fashion brand Esprit, which is in the midst of a return to the U.S., has opened a new pop-up shop on Greene Street in New York’s SoHo.

The 3,000-square-foot retail location taps into Esprit’s colorful heritage with Memphis Design terrazzo patterns, a curation of vintage items and archival catalogues, alongside new campaign imagery.

The “playful, modern and cool” product range includes a selection of new summer 2023 styles alongside vintage pieces, and there’s a customization station in store, the company said.

It’s just the latest development in a turnaround effort, which is aiming to put the Gen X-defining brand back in consumers’ closets.

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Ana Andjelic @andjelicaaa · May 15, 2023
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Thank you @wwd for this fantastic write-up on ESPRIT coming back to the US and to the cultural conversation
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