The future of trucking is neither traditional brokers nor asset carriers; it is a new model, which we will call the hybrid carrier. This model gets materially better with scale, using technology to address the industry’s existing limitations and the reasons that trucking remains so fragmented. Hybrid carriers have a digital truckload marketplace, a universal pool of trailers, online drivers and equipment, and broad industry integrations, all running on a technology platform that uses data and AI to orchestrate everything, manage carrier quality, and generate actionable insights for shippers. By removing silos around truck and trailer capacity, these truckload platforms will benefit from network effects and other economies of scale, making them better and cheaper at scale and giving shippers compelling reasons to consolidate their freight spend for the first time. At the end of the day, there is a reason that trucking is so fragmented and hasn’t seen benefits of scale. Here we dive into why this is and why it is now changing.