Telecom service providers pair cable television with internet service, grocery stores match laundry and bath items, fast food restaurants put together burger, fries, and drink into value meals — the practice of product bundling is universal. Almost every market or every industry has product bundle offerings. And eCommerce is no exception. The use of product bundling is a pricing strategy to get more customers to buy more products. When customers purchase more products at once, the average order value also goes up. While product bundling is a fairly popular concept for online stores, as a sales and marketing strategy, it is weakly understood. This poses a challenge for many online stores to explore more about product bundles to their advantage. And that’s what we’re here for. Today, we’ll take a look at how product bundling works, what product bundle types can help you win more customers, and get the best tips and practices on how to implement them effectively.

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