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The Never-Ending Now - David Perell

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David explores how modern society is stuck in the "Never-ending Now." Read here.

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nizata @ata · Sep 23, 2023
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The structure of our social media feeds place us in a Never-Ending Now. Like hamsters running on a wheel, we live in an endless cycle of ephemeral content consumption — a merry-go-round that spins faster and faster but barely goes anywhere. Stuck in the fury of the present, we’re swept up in dizzying chaos like leaves in a gale-force wind. Even though on the Internet, we’re just a click away from the greatest authors of all time, from Plato to Tolstoy, we default to novelty instead of timelessness. We’re trapped in a Never-Ending Now — blind to our place in history, engulfed in the present moment, overwhelmed by the slightest breeze of chaos. Here’s the bottom line: How can you prioritize the accumulated wisdom of humanity over the impulses of the past 24 hours?
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