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Marketplace liquidity

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  • #OnlineMarketplace
Borja Moreno de Los Rios
@BorjaMorenodeLosRios
(Author)
techcrunch.com
Read on techcrunch.com
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Liquidity is a crucial metric for all marketplaces. But how can we truly evaluate this liquidity? The three keys to answering this question are density, appropriately balanced deman... Show More

Liquidity is a crucial metric for all marketplaces. But how can we truly evaluate this liquidity? The three keys to answering this question are density, appropriately balanced demand and supply and category concentration.

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Andrew Chen @AndrewChen
  • Curated in Required Reading for Marketplace Startups
Andrew Chen @AndrewChen
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Borja Moreno de los Rios, ceo of Merlin, writes one of my favorite articles where he has a bunch of graphs/concepts on measuring liquidity
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    Required Reading for Marketplace Startups
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