"In our December poll we pulled out some things that [Trump] had said with quotation marks around them . . . we wanted to be very careful in quoting things he had said or things he had said he would do. And for most of the items that we tested—and these were designed to be on the inflammatory side, the thing that might give [voters] pause—they were more likely to say that it made them more likely to support than less." - Ann Selzer

"Trump kept saying things, but what they didn't realize is that he was saying what people wanted to hear... what is that you like about Donald Trump? And one person said, he's one of us. He talks like us... that's how they were already thinking and Trump allowed that and gave voice to it. " - Ann Selzer

"Trump makes politics fun. For his supporters, its fun."