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Rory Sutherland - Behavioural Economics, Humans, and Advertising

  • Video
  • Feb 23, 2017
  • #BehavioralEconomics #Marketing
Rory Sutherland
@rorysutherland
(Speaker)
www.youtube.com
Watch on Youtube
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2 Mentions
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Rory Sutherland, Vice Chairman of Ogilvy & Mather talks to us about behavioural and economic science. Rory uses examples from travel, marriage, technology, and the world of advert... Show More

Rory Sutherland, Vice Chairman of Ogilvy & Mather talks to us about behavioural and economic science.

Rory uses examples from travel, marriage, technology, and the world of advertising, questioning the job of marketing by looking at the context of decision making, complementarity, human rational, creating value through perception and persuasive technology.

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David Perell @david_perell
  • Curated in Media and Marketing
David Perell @david_perell
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  • From www.perell.com
Rory Sutherland is a rare intellectual whose ideas are better consumed in video than in print. Combining economics, psychology and technology, Sutherland discusses how we can improve the human experience by changing our environment. With wit and humor, Sutherland will open your eyes to the power of behavioral economics and the quirks of human decision making.
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