Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
- Book
- Oct 28, 2010
- #Business
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't w...
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Number of Pages: 387
ISBN: 019958740X
ISBN-13: 9780199587407