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Can Apple change ads the way it changed music and games?

  • Article
  • May 13, 2021
Benedict Evans
@benedictevans
(Author)
www.ben-evans.com
Read on www.ben-evans.com
1 Recommender
1 Mention
20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where... Show More

20 years ago Apple seized music, and turned it into a lever for its broader
business. It failed to do the same to TV, and lost control of music, but
won massively in games, where it now makes more money than the entire
global digital music industry. Now, perhaps, it’s looking a...

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Aditya Sood @adityasood · May 23, 2021
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This is one of those very rare articles that really explains everything. Must read.
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