This is an episode of The Pomp Podcast with host Anthony "Pomp" Pompliano and guest, Alexandra Zatarain, is the co-founder and VP of Brand and Marketing at Eight Sleep, the world's first sleep fitness company. Eight Sleep designs tech-enabled products, content and services that make people sleep fit.

In this conversation, we discuss sleep science, creating a new category, marketing hardware, building a cult, turning customers into marketers, and building Eight Sleep from scratch.

Pomp writes a daily letter to over 140,000 investors about business, technology, and finance. He breaks down complex topics into easy to understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/

Book a one-on-one video call with Pomp:
Cameo: https://www.cameo.com/pompglobal
Superpeer: https://superpeer.com/pomp

Follow Pomp on social media:
Twitter: https://twitter.com/APompliano
Instagram: https://www.instagram.com/pompglobal/
LinkedIn: https://www.linkedin.com/in/anthonypompliano/
Website: https://anthonypompliano.com/

Listen and subscribe on the platform of your choice:
Apple: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/2QwpFjz...
Google: https://play.google.com/music/listen?...

TIMESTAMPS:

0:00 - BlockFi
0:33 - Intro
0:50 - Background
02:30 - YC and Silicon Valley
03:49 - 1 Million Dollars in Presale
07:18 - Refining the Eight Sleep Pitch and Product
10:31 - Long Term Vision at Eight Sleep
16:41 - Building the Brand
20:31 - Customer Engagement for Marketing
22:42 - Floating Neon Sign During Miami Tech Week
26:42 - Building a Company for the Founder's Personal Needs
28:43 - Growing Up In Tijuana Mexico
33:34 - Being Married to Your Business Partner
42:02 - Keith Rabois
43:43 - Miami - Pro and Con
45:09 - Most Important Book You've Read
46:02 - Sleep Schedule
46:57 - Aliens. Believer?
47:40 - Sleeping on Mars
49:28 - Question For Pomp
50:58 - Where to Find Alex Online