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Zain Kahn @heykahn · May 31, 2022
  • Answered to What 10/10 marketing books are there?
  • From Twitter
Book Dec 3, 2008
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
by Jean-Noël Kapferer and Vincent Bastien
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Recommended by 2 people
2 mentions
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Patrick OShaughnessy @patrick_oshag · May 24, 2021
  • From Twitter

To mark Bernard Arnault becoming world's richest person, I highly recommend the book "Luxury Strategy." It is one of my favorite business books. Niche, detailed, often counterintuitive.

Book Dec 3, 2008
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
by Jean-Noël Kapferer and Vincent Bastien
Post Add to Collection Mark as Completed
Recommended by 2 people
2 mentions
Share on Twitter Repost
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