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On Growing: 7 Lessons from the Story of WeChat

  • Article
  • Apr 12, 2017
  • #Startup
Anu Hariharan
@anuhariharan
(Author)
blog.ycombinator.com
Read on blog.ycombinator.com
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We partnered up with China Tech Insights, a research group within Tencent (WeChat’s parent company) to understand how WeChat drives its 889 Million monthly active users to use the a... Show More

We partnered up with China Tech Insights, a research group within Tencent (WeChat’s parent company) to understand how WeChat drives its 889 Million monthly active users to use the app an average of 50+ minutes, and 9 to 11 separate times, per day. This post dives into the growth strategy that led to key WeChat milestones, lessons learned and gives insight into the method behind the madness as WeChat scaled from 0 to 800M+ MAUs in less than 6 years.

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