Creatives have two kinds of working: 1) Beer mode: A state of unfocused play where you discover new ideas. 2) Coffee mode: A state of focused work where you grind towards a specific outcome. You find ideas in Beer mode and implement them in Coffee

David Perell @david_perell · Jun 1, 2021

9. There are two kinds of creativity: Beer mode and Coffee mode

Tweet Mar 23, 2021

by David Perell

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