great book!

“The Rise of Superman” is an excellent book on this

Good books on this: Addicted by Design by Schüll The Rise of Superman by Kotler Dopamine Nation by Lembke

The Rise of Superman: Decoding the Science of Ultimate Human Performance by @steven_kotler -- Startling walk through a series of domains where peak human performance is rising at remarkable rates due to "flow state". Thought provoking and then some.