The Art of Being Unreasonable: Lessons in Unconventional Thinking
- Book
- Apr 13, 2012
- #Business #Biography
Unorthodox success principles from a billionaire entrepreneur and philanthropist
Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass...
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Number of Pages: 256
ISBN: 111817321X
ISBN-13: 9781118173213
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Bill Gates @BillGates
·
Sep 13, 2012
- Curated in Summer Recommendations (2012)
Eli Broad is definitely not a wuss. I enjoyed his succinct memoir, The Art of Being Unreasonable: Lessons in Unconventional Thinking. Broad has had huge success in business, as the leader of KB Home and then SunAmerica. Now retired, he’s become an important philanthropist in areas including education,which is how I’ve gotten to know him. He attributes a lot of his success to his willingness to defy convention. For example, he admits he’s an impatient guy who hates for people to waste his time, so he won’t go to any event for more than three hours. He believes you may have to be “unreasonable” sometimes to accomplish your goals. He’s certainly accomplished a lot.