The Boron Letters by Gary Halbert and his son, Bond, are a classic in the direct response copywriting world. Far from a formal biz book, this is a series of life & copywriting advice letters Gary wrote his son while in jail.

I've learned more from Gary Halbert than any other writer I've studied. His book "The Boron Letters" is a must-read for anyone looking to learn the craft of capturing and keeping attention.

Boron Letters is one of the few books worth rereading every year.

Read to understand principles then act! Boron letters was a helpful one for me as well

If these books aren’t on your bookshelf, then what are you reading?