There and back again: the story of renaming ConvertKit | article by Nathan Barry - Upcarta

There and back again: the story of renaming ConvertKit

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Aug 4, 2020
#Branding #Business

Nathan Barry

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There and back again: the story of renaming ConvertKit

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Tiago Forte @fortelabs · Jan 6, 2021

Curated in Favorite Reads of 2020

The story of how ConvertKit started rebranding to a new name, only to have to walk it back after criticism. A courageous modern parable on the importance of cultural sensitivity

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