The Dangerous Seduction of the Lifetime Value (LTV) Formula | Above the Crowd | article by Bill Gurley - Upcarta

The Dangerous Seduction of the Lifetime Value (LTV) Formula | Above the Crowd

Article
Sep 4, 2012
#Startup #SoftwareBusiness

Bill Gurley

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The Dangerous Seduction of the Lifetime Value (LTV) Formula - Above the CrowdAbove the Crowd | By Bill Gurley

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Chris Dixon @cdixon · Nov 24, 2021

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From Twitter

However, there are a bunch of reasons that in practice this can be dangerous. @bgurley covers this well in this classic post