Ongoing thread on category creation 1. You want to fill in this phrase: [your company], the global leader in x x, the category name, should be 2-3 words. Make one deeply familiar to the audience. Make the others pique curiosity You want people to

James Clear @JamesClear · Nov 5, 2021

Fantastic thread. If taken seriously, more powerful than most people realize.

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by Patrick OShaughnessy

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