Many founders struggle with building in public. And think it’s not working for them.

Why? Because they are conflating it with *going viral*

That’s a huge mistake.

Here are 12 right reasons you should want to be in the arena 🧵⬇️

1/ Get feedback from *real* people

When you build in public, you're opening yourself up to real feedback from real people.

They’ll be excited to see what you're doing, and be a part of it.

They'll give you valuable insights on how to improve your work.

2/ Create a sense of urgency around your project

Launch week is important for creating momentum and raising awareness about the launch.

Having thousands of people watching you unveil your new product will be one of the most effective ways to create a sense of urgency.

3/ Generate more exposure for your product

Your product will be exposed to a much wider audience when you build in public.

This increased exposure can lead to more sales, more users, and more buzz around your product. What more could you ask for?

4/ Get marketing advice from other entrepreneurs

Building in public lets you open yourself up to advice and tips from other entrepreneurs.

They'll be happy to share their insights and experiences, and you can learn a lot from them about improving your marketing strategy.

5/ Become a more trustworthy source of information

Sharing your work transparently helps create an aura of honesty around your brand.

People trust companies and products that are open about what they're doing. This is especially important for first-time entrepreneurs.

6/ Build a dedicated following of early adopters

As you build in public, you'll see a huge spike in your mailing list size (and number of signups).

Your early adopters will be your most passionate followers who are eager to spread the word about your company and product.

7/ Get an early warning system for potential problems

Launching a product is always nerve-wracking—you never know how the public will react.

By building in public, you'll get an early warning of any possible problems, giving you plenty of time to fix them before launch day.

8/ Get better at dealing with criticism

Yes, you're going to get criticism. A lot of it.

And it's not going to be easy to hear. But if you can learn to take criticism constructively, it can help you improve your product and make it more successful.

9/ Deal with success like a pro

Once your product launches, you're going to be flooded with emails, tweets, and other forms of praise.

Building in public helps you stay grounded and protects you against any inflated ego problems.

10/ Get better at explaining your product

When you build in public, you'll be explaining your product many times over.

This gives you the opportunity to practice and improve your explanation of your product. Making your product more "user friendly," and easier to understand.

11/ Improve your problem-solving skills

While building in public, you're going to run into a lot of problems. But that's okay – it's all part of the learning process.

The more problems you solve, the better you'll get at problem solving—a skill that will come in super-handy.

12/ Build a portfolio of case studies

You'll be able to create a portfolio of case studies to show off.

These case studies help demonstrate the value of your product and how it can help businesses achieve their goals. Plus, they'll make great marketing content.