Marketing professor at the John Molson School of Business at Concordia University. Known for applying evolutionary psychology to marketing and consumer behaviour. Hosts a YouTube channel titled "The Saad Truth".

MADDALENA AND THE DARK coming June 2023 from @flatironbooks. Also wrote THE UPSTAIRS HOUSE and WHAT SHOULD BE WILD. The witch from next door. she/her

Author of THE NOBODY PEOPLE, THE SOMEBODY PEOPLE, A HUNDRED THOUSAND WORLDS. Chaser of small child and variously sized dogs. Reader of many comic books. he/him

@CSS_Zurich at @ETH | nonres @carnegiecyber | alum of @Politics_Oxford & @StanfordCISAC | cyber defense & resilience, tech & war, norms & org politics