Thread
Crypto is the fastest-growing sponsorship category in sports.
Billions of dollars are pouring in.
THREAD: How the intersection of sports and crypto will change our lives forever.
Billions of dollars are pouring in.
THREAD: How the intersection of sports and crypto will change our lives forever.
First, some data:
Sports lovers are 2-3x more likely to be familiar with crypto than non-sports fans.
Sports lovers are 2-3x more likely to be familiar with crypto than non-sports fans.
Currently, crypto awareness is highest among niche sports fans.
There's a huge opportunity for increased crypto awareness with fans of the Big 4:
🏈 NFL
⚾️ MLB
🏀 NBA
🏒 NHL
There's a huge opportunity for increased crypto awareness with fans of the Big 4:
🏈 NFL
⚾️ MLB
🏀 NBA
🏒 NHL
Why Crypto + Sports Works:
Crypto brands need:
• Awareness
• Legitimacy
Sports offer:
• Large, engaged audiences
• Long track records
The upside is MASSIVE.
Crypto brands need:
• Awareness
• Legitimacy
Sports offer:
• Large, engaged audiences
• Long track records
The upside is MASSIVE.
The intersection of sports and crypto is exploding right before our eyes.
Let's dig into 10 examples 👇
(None of this should be considered financial advice).
Let's dig into 10 examples 👇
(None of this should be considered financial advice).
1/ Athletes Paid in Crypto
Big-name athletes are already getting paid in Bitcoin:
• Aaron Rodgers
• Saquon Barkley
• Odell Beckham Jr.
The list goes on and on across all sports.
More big names = More awareness
Big-name athletes are already getting paid in Bitcoin:
• Aaron Rodgers
• Saquon Barkley
• Odell Beckham Jr.
The list goes on and on across all sports.
More big names = More awareness
2/ Athlete Partners
@FTX_Official has rolled out an MVP cast of partners, including:
🏈 Tom Brady
⚾️ Shohei Ohtani
🏀 Stephen Curry
Partnering with 3 of the most recognizable athletes in the world is one way to get your brand out there.
@FTX_Official has rolled out an MVP cast of partners, including:
🏈 Tom Brady
⚾️ Shohei Ohtani
🏀 Stephen Curry
Partnering with 3 of the most recognizable athletes in the world is one way to get your brand out there.
3/ League & Team Partnerships
👊 UFC + @cryptocom
⚾️ MLB + @FTX_Official
⚽️ AC Milan + @BitMEX
🏎 Formula 1 + @cryptocom
🕹 ESL Gaming + @coinbase
🏈 New England Patriots + @socios
🏒 Montreal Canadiens + @cryptocom
Every sport is getting involved.
👊 UFC + @cryptocom
⚾️ MLB + @FTX_Official
⚽️ AC Milan + @BitMEX
🏎 Formula 1 + @cryptocom
🕹 ESL Gaming + @coinbase
🏈 New England Patriots + @socios
🏒 Montreal Canadiens + @cryptocom
Every sport is getting involved.
4/ Arena Naming Rights
FTX Arena (@FTX_Official)
• Miami Heat
SoFi Stadium (@SoFi)
• LA Rams & Chargers
crypto.com Arena (@cryptocom)
• LA Lakers & Clippers
Replacing the iconic Staples Center with crypto.com Arena is a HUGE win for the industry.
FTX Arena (@FTX_Official)
• Miami Heat
SoFi Stadium (@SoFi)
• LA Rams & Chargers
crypto.com Arena (@cryptocom)
• LA Lakers & Clippers
Replacing the iconic Staples Center with crypto.com Arena is a HUGE win for the industry.
5/ NBA Jersey Deals
• 76ers + @cryptocom
• Trailblazers + @stormxio
"crypto.com will be woven into the fabric of our identity, and together, we will change the landscape for how crypto is integrated in sports."
- 76ers' President of Business Ops
• 76ers + @cryptocom
• Trailblazers + @stormxio
"crypto.com will be woven into the fabric of our identity, and together, we will change the landscape for how crypto is integrated in sports."
- 76ers' President of Business Ops
6/ Game Tickets + NFTs
What's possible:
• Reduced ticket fraud
• Royalty fees from secondary sales
• Loyalty programs + collectibles for fans
The @dallasmavs and @mcuban are already starting to do this:
What's possible:
• Reduced ticket fraud
• Royalty fees from secondary sales
• Loyalty programs + collectibles for fans
The @dallasmavs and @mcuban are already starting to do this:
7/ NBA Top Shot (@nbatopshot)
You can own a moment of NBA history with this NFT marketplace.
At its peak, NBA Top Shot recorded $45 million in sales in one day!
@dapperlabs announced recently that something similar is coming for the NFL 👉 @NFLAllDay 👀
You can own a moment of NBA history with this NFT marketplace.
At its peak, NBA Top Shot recorded $45 million in sales in one day!
@dapperlabs announced recently that something similar is coming for the NFL 👉 @NFLAllDay 👀
8/ Adidas Enters The Metaverse
The sportswear and shoe giant is not messing around.
Adidas has:
• Partnered with @coinbase
• Purchased digital property in @TheSandboxGame
• Formally announced their entry into the Metaverse (below)
The sportswear and shoe giant is not messing around.
Adidas has:
• Partnered with @coinbase
• Purchased digital property in @TheSandboxGame
• Formally announced their entry into the Metaverse (below)
9/ @DraftKings Marketplace
The popular DFS and Sports Gambling company has joined the NFT craze.
From their FAQ page:
Q: What NFTs will DraftKings Marketplace offer?
A: We expect to drop millions of NFTs for purchase – everything from sports to entertainment to culture.
The popular DFS and Sports Gambling company has joined the NFT craze.
From their FAQ page:
Q: What NFTs will DraftKings Marketplace offer?
A: We expect to drop millions of NFTs for purchase – everything from sports to entertainment to culture.
10/ BetDEX (@BetDEXLabs)
Positioned to be the world's first decentralized sports betting protocol.
• Built on Solana blockchain
• Created by former FanDuel executives
• Backed by @paradigm & @FTX_Official
• Targeting a beta launch in early 2022
www.sportspromedia.com/news/betdex-fanduel-blockchain-betting-exchange/
Positioned to be the world's first decentralized sports betting protocol.
• Built on Solana blockchain
• Created by former FanDuel executives
• Backed by @paradigm & @FTX_Official
• Targeting a beta launch in early 2022
www.sportspromedia.com/news/betdex-fanduel-blockchain-betting-exchange/
These 10 examples are just the beginning.
Some other quick hitters:
• Fan Tokens (@socios)
• @KrauseHouseDAO trying to buy an NBA team
• @SahilBloom might just mess around and buy the X Games:
Some other quick hitters:
• Fan Tokens (@socios)
• @KrauseHouseDAO trying to buy an NBA team
• @SahilBloom might just mess around and buy the X Games:
Lastly, h/t to @JoePompliano
Aside from having a great name, Joe is, by far, the best source for all crypto and sports-related news.
Make sure you give him a follow to stay in the loop!
And sign up for his free daily newsletter: readhuddleup.com
Aside from having a great name, Joe is, by far, the best source for all crypto and sports-related news.
Make sure you give him a follow to stay in the loop!
And sign up for his free daily newsletter: readhuddleup.com
If you enjoyed this thread, give it a retweet so others can learn about the intersection of crypto and sports.
And follow me @joe_portsmouth
I write 1-2 threads per week on sports, business, and life.
Here's another one you might like:
And follow me @joe_portsmouth
I write 1-2 threads per week on sports, business, and life.
Here's another one you might like:
10 ways crypto & sports are coming together:
1/ Athletes Paid in Crypto
2/ Athlete Partners
3/ League & Team Partnerships
4/ Arena Naming Rights
5/ NBA Jersey Deals
6/ Game Tickets + NFTs
7/ NBA Top Shot
8/ Adidas Enters The Metaverse
9/ DraftKings Marketplace
10/ BetDEX
1/ Athletes Paid in Crypto
2/ Athlete Partners
3/ League & Team Partnerships
4/ Arena Naming Rights
5/ NBA Jersey Deals
6/ Game Tickets + NFTs
7/ NBA Top Shot
8/ Adidas Enters The Metaverse
9/ DraftKings Marketplace
10/ BetDEX
