Why Companies Do “Innovation Theater” Instead of Actual Innovation | article by Steve Blank - Upcarta

Why Companies Do “Innovation Theater” Instead of Actual Innovation

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Oct 7, 2019
#Innovation

Steve Blank

Read on hbr.org

They put too much focus on process and not enough on product.

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Marty Cagan @cagan · Jan 22, 2022

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not sure how I could have missed this excellent @sgblank article when it came out a couple years ago, but it's never been more timely or relevant: