Listen to Unthinkable with Jay Acunzo on Spotify. Stories to inspire creative work. Unlike other shows about creativity, we're on a journey to understand one concept: resonance. What does it take to create work so resonant, people take action? Travel the business world as we explore. I'm your host, Jay Acunzo. I'm an author, speaker, and showrunner formerly of Google, HubSpot, and ESPN. Today, I'm on a mission to help people make what matters most to their careers, companies, and communities. Thanks for listening!