Mindfulness seems to be everywhere. There has been a huge increase in research, with a 2015 report from the Mindfulness All-Party Parliamentary Group finding more than 500 peer-reviewed scientific journal papers being published every year. Mindfulness is all over the media: it’s all about decluttering the mind, mindful drinking and digital detox. In a country where parody is a popular leisure activity, the publication of The Ladybird Book of Mindfulness is a sure sign that mindfulness has gone mainstream. However, the rapid rise in popular interest has led to concerns in some quarters that the science surrounding mindfulness is less than rigorous.