Exactly — the reason buzzwords are so persistent is that it's a collective action problem. Everyone hates it yet feels compelled to use it. As explained in a brilliant paper by @aawinecoff and @watkins_welcome:

It's not just journalists who don't understand ML accuracy measurement. In a brilliant paper, @aawinecoff & @watkins_welcome explain how VCs have extremely superficial ideas about accuracy and how startup founders respond to these misinformed expectations: