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Have you heard of world design?
The new web design is called “world design”
The GUIDE on using world design to 10x your business and brand:
The new web design is called “world design”
The GUIDE on using world design to 10x your business and brand:
Many consumer websites suffer from two main problems
1. People don’t come back
2. Conversations & community live on someone else’s turf (IG, TikTok, FB etc)
These are pretty big issues...
So, what would a more immersive, community-based web experience look like?
1. People don’t come back
2. Conversations & community live on someone else’s turf (IG, TikTok, FB etc)
These are pretty big issues...
So, what would a more immersive, community-based web experience look like?
The new web design is more akin to designing a Disney theme park than designing a website
Instead of designing tabs, you’re designing “attractions”
Instead of designing a homepage, you’re designing a home
You go from being 2D to 3D
The result: people will remember your brand
Instead of designing tabs, you’re designing “attractions”
Instead of designing a homepage, you’re designing a home
You go from being 2D to 3D
The result: people will remember your brand
The new web design:
- Mini-experiences to experience daily (games, treasure hunts, rituals)
- A home for community (Q&A, chat)
- Rewards (tokens/NFTs) for participation
- Compelling theme
- Sound
- Token gated experiences
- Leaderboards
- Virtual land
- Animation
- Etc
- Mini-experiences to experience daily (games, treasure hunts, rituals)
- A home for community (Q&A, chat)
- Rewards (tokens/NFTs) for participation
- Compelling theme
- Sound
- Token gated experiences
- Leaderboards
- Virtual land
- Animation
- Etc
Caveat:
You must create worlds without compromising usability for coolness
You must create worlds without compromising usability for coolness
Example:
We launched a world for our product agency/studio/fund business Late Checkout
Note:
If you want a world design, we take on several new clients per year, hire us here: latecheckout.studio/contact
We launched a world for our product agency/studio/fund business Late Checkout
Note:
If you want a world design, we take on several new clients per year, hire us here: latecheckout.studio/contact
A similar phenomena has happened in retail over the last decade
People are calling it "retailtainment"
The goal: making the IRL shopping experience more fun and immersive
People are calling it "retailtainment"
The goal: making the IRL shopping experience more fun and immersive
Example:
Avengers S.T.A.T.I.O.N. allows Marvel fans to step into a world of superheroes and villains
Customers come for the real life movie props and interactive displays, and end up buying t-shirts/gear
Avengers S.T.A.T.I.O.N. allows Marvel fans to step into a world of superheroes and villains
Customers come for the real life movie props and interactive displays, and end up buying t-shirts/gear
It reminds me of the gift shop at the end of a museum...
A remarkable museum experience takes you on a journey and ends with a gift shop
The immersion creates emotions which triggers buying
A remarkable museum experience takes you on a journey and ends with a gift shop
The immersion creates emotions which triggers buying
To recap:
- Web design is moving towards immersion
- Websites are turning into worlds
- This has already been happening in retail
- Web designers are becoming more like video game designers or theme park designers than graphic designers
- This is just the beginning!
- Web design is moving towards immersion
- Websites are turning into worlds
- This has already been happening in retail
- Web designers are becoming more like video game designers or theme park designers than graphic designers
- This is just the beginning!