How to Make Friends and Influence Others is a book for anyone who is ready to take control of his or her life. Have you ever wondered why some people within society have power, while others do not? Have you ever sought to control your opponents and peers through artful use of persuasive techniques? This book is a must-have for those seeking to advance their careers and personal lives through the artful use of power and persuasion. Gain the understanding of human behavior necessary in order to obtain that promotion you deserve, or simply to make better choices in general. Written from a sociological perspective, “How to Make Friends and Influence Others” teaches readers about the history of hierarchal didactic structures within society- while also providing clear and useful instruction regarding the human psyche. Humans are motivated by power! Learn to make powerful friends, and avoid some of the tragic consequences associated with powerlessness like poverty and victimization. Stop letting other people control you! This book also provides helpful hints on how to avoid being manipulated by others. “How to Make Friends and Influence Others” also calls to light the mammoth power heralded by the advertisement industry and encourages consumers to explore and understand personal product bias. For as the book succinctly explains- advertisement creates bias that feels much like instinct and intuition to the consumer. This book is for anyone who wishes to gain control over his or her life. Learn how to distinguish false friends from truly loyal acquaintances. Furthermore “How to Make Friends and Influence Others” also teaches readers to recognize propaganda, and secondary socialization from total institutions. This book is for anyone who wishes to gain control over his or her mind. Stop being a victim.