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hot take - where you live still matters

we chose LA in the early days of our consumer startup and we would have failed anywhere else

here are 9 reasons I’m bullish on LA:
DNA in Brand and Culture

it’s easier than ever to launch a startup which also means it’s more competitive

as this happens, brand and distribution become major advantages

LA has access to the best minds for both
Access to Creators

working with creators is a (consumer) startup growth hack

and no US city has more creators than LA

I regularly run into creators with millions of followers at the grocery store!
Latent Consumer Tech Talent

the fastest growing social companies have headquarters in LA:

- Snapchat
- TikTok
- Cameo

and great universities like UCLA & USC constantly churn out high quality talent making hiring locally easy
Mecca for Gaming

many of the top gaming companies are based here:

- Riot
- EA
- Mythical

if the future of consumer social is gaming like @andrewchen believes, then there’s no better place to be than LA
Top Consumer Investors set up in LA

every consumer investor I know says they’re planning on spending more time in LA

and it’s not just talk

top funds like @a16z are expanding here while existing funds like @chapterone, @upfrontvc, etc already have a major presence
Top Operators are Moving Here

LA is becoming home for founders and early team members of:

- coinbase
- brex
- patreon

where there's smoke there's fire - many more are moving every month
Close to SF

SF will always be crucial for fundraising and much of the broader tech ecosystem still have huge presences there

LA is a quick 40 minute flight away and it’ll take you ~2 hours door to door

easy day trip
Quality of (remote) life

now that many of us are remote, we can live wherever we want

LA checks all the boxes
- perfect weather
- great food
- close to nature
- mansion living!
if you're a founder or engineer and want to test out LA for a month…

@launchhouse runs co-living programs every month.

apply here: launchhouse.com
and if you need proof LA is the place to be for consumer social, you’re in luck

LA tech week is coming up:

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