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Life is too short to do things you hate.

How I found my calling and built a $50M profitable empire👇
Find Your Ikigai

Ikigai = Your Reason For Being

Find your purpose and make money around it by following the steps below.

Here is my Ikigai for context:
Write Down What You Love

What things set your soul on fire?

Here are things I love:
• Helping entrepreneurs
• Cold baths
• Traveling
• Saunas
Write Down What The World Needs

What do you think the world needs?

Here is what I believe the world needs:
• Systems & processes
• Help scaling
• Automation
• Inspiration
Write Down What You Can Be Paid For

What do people ask you for help with?

Here is what I can be paid for:
• Community-building
• Automating tasks
• Growth training
• Coaching
Write Down What You Are Good At

What are your strengths?

Here are my superpowers:
• Helping entrepreneurs
• Habit consistency
• Closing deals
• Design
Examine Where These 4 Quadrants Intersect

This is your Ikigai.

Write down the items that achieve all 4 areas - look for common patterns.

My Ikigai includes:
• Design
• Distribution
• Copywriting
• Automating tasks
• Building an A team
Add Interests to Your Ikigai

I am interested in helping entrepreneurs build systems around health, wealth, and growth.

What are your interests?
Add Monetization Strategies

Now that you know your calling and what you're interested in, play with different monetization strategies.

Here is some inspiration:
• Paid Slack community
• Digital products
• Subscriptions
• Courses
• SaaS

How will you monetize your calling?
I Started Herb

I started Herb at the intersection of community-building, design, and culture.

It is now the largest community in our niche.

We generate $5M+ annual revenue and are profitable with a team of 50+ people.
I Started Soulful Entrepreneur

I started Soulful at the intersection of coaching, community-building, and automating tasks.

I'm now helping 118,400 builders live their dreams.

I created a course, newsletter, and SaaS.

I'm having the time of my life.

I hope this helps you.
Want to go deeper?

80% of entrepreneurs fail in the 1st 18 months.

Why?

They don't have the proper operating systems to thrive.

Finding your Ikigai is just one of the 100 hacks we're going deep on in my upcoming Founder Shortcuts Program.

Join us?

www.mattgray.xyz/courses
I will be giving a free Ikigai template to everyone in my newsletter.

Join 22,641 others who will get it!

www.mattgray.xyz/
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