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Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out.
Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator.
In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly.

00:00 - Opening
00:13 - Catch up
00:48 - Today’s Guest
01:16 - Justin Welsh by the numbers
01:42 - Beginnings of Justin’s writing career
03:50 - Justin experiences burnout
04:10 - What we learn in this episode
05:00 - Intro
05:18 - Early on people didn’t get it
06:04 - Is LinkedIn a practical place to start writing?
07:34 - Justin’s early experience writing
08:45 - Morning routine post blows up
10:08 - Justin’s starting expectations
11:51 - Is business a game?
17:47 - Record your own podcast with Riverside
19:44 - How to make a great LinkedIn Profile
21:55 - Crafting the perfect LinkedIn headline
25:30 - The Creator Funnel
28:14 - Do platforms suppress content with links?
31:30 - How should people emulate Justin today?
34:30 - Start your own community with Circle
35:41 - Justin’s approach to social media
37:33 - Using LinkedIn to grow on Twitter
40:08 - Using awareness channels to grow
41:15 - People get weird about sales funnels
42:35 - Where are creators falling short?
46:52 - What separates the 5% from the 1%?
47:48 - When do you decide to make something a product?
51:32 - Justin’s course structure and production
54:10 - Does Justin have a team behind him?
55:10 - Justin gets very real about burnout
56:55 - Justin’s approach to networking
59:55 - Reflection

CONNECT WITH JUSTIN
🌐 Website: https://www.justinwelsh.me/
🐦 Twitter: https://twitter.com/thejustinwelsh
💼 LinkedIn: https://www.linkedin.com/in/justinwelsh/
✍️ The Content OS: https://bit.ly/3J1ImqZ
💼 The LinkedIn OS: https://bit.ly/3od3n8o

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CONNECT WITH JAY
🌐 Website: https://creativeelements.fm
🐦 Twitter: https://twitter.com/jayclouse
📸 Instagram: https://www.instagram.com/jayclouse/
🎵 TikTok: https://www.tiktok.com/@jayclouse

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TEAM
Host + Producer // Jay Clouse: https://jayclouse.com/links
Editor // Conor Conaboy: https://twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/
Thumbnail Artist // Dill Toma: https://twitter.com/DillToma

(From Youtube)