Thread
The best products don’t have the best features.
They tell the best stories.
Here’s a lesson on storytelling to grow your business or startup:
They tell the best stories.
Here’s a lesson on storytelling to grow your business or startup:
My wife bought salt from San Juan Island Sea Salt.
The salt was delicious…
But we also got a masterclass in storytelling to hook your customers and turn them into fans.
The salt was delicious…
But we also got a masterclass in storytelling to hook your customers and turn them into fans.
The salt arrived with a small card that shared the process for producing the salt and their journey to learn that process.
Here’s what the card said (and how you can craft a similar story for your business):
Here’s what the card said (and how you can craft a similar story for your business):
1. Introduce yourself and hook the reader.
The founder introduces himself and hooks the reader by making them wonder…
“Making salt from seawater? How do you do that?!”
The founder introduces himself and hooks the reader by making them wonder…
“Making salt from seawater? How do you do that?!”
2. Share the problem you faced.
(and make it funny)
He makes a comment about boiling water on his parents’ stove.
He then explains why boiled sea salt isn’t ideal because it requires lots of fossil fuel.
(and make it funny)
He makes a comment about boiling water on his parents’ stove.
He then explains why boiled sea salt isn’t ideal because it requires lots of fossil fuel.
3. Share your solution (and how you came up with it).
He shares how his experience working on vegetable farms helped him come up with a solution:
Slowly evaporating large ponds of seawater inside greenhouses.
He shares how his experience working on vegetable farms helped him come up with a solution:
Slowly evaporating large ponds of seawater inside greenhouses.
4. Share your company’s competitive advantage.
He shares how his production process is superior to other sea salt farmers.
He shares how his production process is superior to other sea salt farmers.
5. Elaborate on how your product is superior.
He shares how his sea salt is better than other chemically refined sea salts.
He shares how his sea salt is better than other chemically refined sea salts.
6. Make it personal.
Often small businesses try to act larger than they actually are.
This can work against them.
Brady leans into his business’s “smallness”, by sharing a family photo!
Often small businesses try to act larger than they actually are.
This can work against them.
Brady leans into his business’s “smallness”, by sharing a family photo!
Too often we think about our products as just a product.
But the best brands think of products as an experience.
An experience where you can tell a story to make your product even more appealing.
But the best brands think of products as an experience.
An experience where you can tell a story to make your product even more appealing.
The best businesses tell the best stories.
If you learned something, follow me @nathanbarry to learn more about startups, audience building, & earning a living as a creator.
Retweet this thread to help creators earn more with their products.
If you learned something, follow me @nathanbarry to learn more about startups, audience building, & earning a living as a creator.
Retweet this thread to help creators earn more with their products.
