Interview with Maaike Doyer, CFO of Business Models Inc, the publisher of Business Model Generation book, sold more than 4 million copies worldwide, translated in 35 languages.Anyone involved in entrepreneurship would know about aformentioned book and business model canvas. Maaike claims that business as usual is dead, writing business plans are so 1980s. We talked about the tools, skills and mindset that one need to design the business model. Maaike also shared a very impressive case, Wavin Turkey, that more than doubled revenues in a year by discovering the opportunity in the market.Maaike's Linkedin profile:https://www.linkedin.com/in/maaikedoyer/Business Models Inc websitehttps://www.businessmodelsinc.com/