Thread
Everyone wants to make sales

But they forget what truly motivates people to buy:

Emotion.

Use these 12 emotional benefits in your marketing to make more $$$:
1. Attractiveness

Everyone wants to feel attractive.

Being secure in the way you look has a great effect on how you carry yourself.

If your product can increase one’s confidence in how they look, they’ll beg to give you money.
2. Providing for others

People take pride in their ability to protect and provide.

It reminds them they have a purpose, and they’re important.

If you target the benefit their loved ones will gain through them using said product or service, they’ll be compelled to act fast.
3. Creativity

In a world full of copy cats, people wanna feel unique.

Creative expression in the form of clothing, hobbies, and arts draws people in and captures their attention.

Escape competition through the story your brand tells.
4. Luxury

Status symbols.

People like being able to afford the nice ride.

They enjoy the appearance of things.

Use images to reveal a certain lifestyle those who use your products tend to enjoy.
5. Health

Health is everything.

People want to know they do the right things and eat the right things and the confidence that comes with it.

Appealing to a clean lifestyle, and demonstrating a solution to a physical ailment will put you in front of the people who need it most.
6. Freedom

The ability to:

• Go where you want
• Do what you want
• Be with people you want

Is at the top of human desire.

Market your product as the freedom to a hypothetical handcuff.
7. Knowledge

When people believe they’re going to learn something valuable, they’ll pay attention.

The ability for them to use that knowledge, and then share it with others is the reason people pay for courses.

Emphasize the value repeatedly.
8. Control

People want control of:

• Their time
• Their finances
• Their environment

Do everything to convey your ability to give customers control of whatever circumstances they may be dealing with.
9. Power/leadership

The ability to influence others is something we all strive for.

It provides purpose and inflicts confidence.

If your product or service can help someone ascend to a level of importance, people will flock to you.
10. Productivity

People often judge their days by efficiency and how much they got done.

We’re constantly in hustle mode.

Make people feel they would get more done in a shorter period.

If you can increase the quality of production, you’ll have them for life.
11. Part of a whole

Give people the sense of belonging they spend their entire lives looking for.

Find ways to be empathetic and relate to their issues.

When people sense they share beliefs with others, it drives them to take action and move forward.
12. Peace

Rest, relaxation, and calmness are innate desires

Especially in a world of anxiety and depression.

Tailoring your products to help people feel secure and fulfilled with their lives will undoubtedly make you rich.
12 emotional benefits:

1. Attractiveness
2. Providing
3. Creativity
4. Luxury
5. Health
6. Freedom
7. Knowledge
8. Control
9. Power
10. Productivity
11. Part of a whole
12. Peace
Thanks for reading.

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