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Sajith Pai @sajithpai ยท Oct 29, 2022
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Tough tough to have 4-5 channels firing equally well. This thread is a good read on why most of the superscaling companies had one hero channel with another supplementary channel.

Tweet Oct 7, 2020
Looking back at the most successful consumer startups of the last 10 years โ€” most companies achieved initial scale by excelling at just one of three growth "lanes": 1. Performance marketing (e.g. FB ads) 2. Virality (e.g. WOM, invites) 3. Content (e
by Lenny Rachitsky
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