Robert McKee re-designed the marketing of: • Nike • HP • Microsoft To be centered around stories. In 2013, he laid out his step-by-step process to create powerful brand narratives. Here’s a breakdown: twitter.com/nathanbaugh27/status/158815994497

Sachin Ramje 🚢 @SachinRamje · Nov 3, 2022

Loved the idea of inversion. Start with end. Great thread, Nathan!

Tweet Nov 3, 2022

by Nathan Baugh

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