There are probably 100 reasons why your company is great, but people can only really remember a few of them after a short presentation or pitch. With each one of you, we sat down and figured out the 5 to 7 most important ideas people should know about your startup. These 5 to 7 points are the ones you want investors to remember.

As you experienced for yourselves from Prototype Day 1., you’ll be lucky if they can remember even 1 or 2 of those points in the context of 100 other companies also presenting alongside you.

If you just communicate your points clearly, you’ll do better than 99% of startups. Because before anyone can remember, they have to understand. Here’s how I make things easy to understand: