Superhuman was founded in 2015 (3ish years ago at the time of writing
this). From their landing page, they are building “The Fastest Email
Experience Ever Made.” To this day, you can still not sign up and instantly
gain access to their product. Yet, they have received more press, word of
mouth, and funding than 95%+ of other products. Why? Because they've done
the exact opposite of what most do for product and feature launches. Let me
explain...