Over the past couple of years, airdrop mania consumed the attention of large swathes of the crypto community. It doesn’t take a gigabrain to figure out why. Airdrops are essentially free money, sometimes a lot of it. And who doesn’t like free money?

Airdrops have been touted as a killer Web3 marketing tactic, a great way to drum up hype around your project, boost adoption, and gain traction in a competitive market.

New and established platforms alike seem to love them. Just over the past few months we’ve seen high profile airdrops of Optimism’s $OP, Hop’s $HOP, Apto’s $AP, and several others. There are many more to come.