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#3: Brand's branding

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  • Nov 8, 2022
  • #Humankind
Keir Bradwell
@keirbradwell
(Author)
keirbradwell.substack.com
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Stewart Brand is a cult figure among longtermists. Given his rather chaotic Wikipedia entry, the reasons for this are, perhaps, not immediately obvious to outsiders. But helpfully B... Show More

Stewart Brand is a cult figure among longtermists. Given his rather chaotic Wikipedia entry, the reasons for this are, perhaps, not immediately obvious to outsiders. But helpfully Brand is now the subject of a fascinating feature-length Stripe Press documentary, We Are As Gods, which lays the case out more clearly.

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Stewart Brand @StewartBrand · Nov 8, 2022
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An interesting theory of effectiveness. "He is captivating his audience by demonstrating his alignment with a set of values they already share — exploration, science, and the imagination — and using that to show them that really, they already are thinking like longtermists"
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