I sold The Hustle's first ads. About $100k worth.

Here's the 1st cold email I sent that got a sale. It was Wealthfront.

Maybe sent emails to 20 diff brands, 5-8 showed interest.

We had 93,535 subscribers. I charged them $26 per 1,000 sends.

This took forever because 1) we didn't know anything 2) not many others doing it so we made it up 3) advertisers didn't typically buy newsletter ads. 4) i was doing it and had zero experience

Nowadays its much easier. Doing it again, i'd get advertisers MUCH earlier.

I can't find the email but here's the old welcome email...

Why i don't mind sharing this:

many will mindlessly copy it. that's cool. can get you some traction.

but you gotta be creative w/ content and making readers love you. which most suck at or are too lazy to get good at.

can't copy that. gotta be original!

OK fine the people are dming me about writing better emails.

lots of books to learn to be a better writer: thehustle.co/books-that-shaped-the-hustle-voice/

Also, i made this. It costs money, but its super, super effective. trycopythat.com/

All these people commenting, saying this email is good and asking questions.

Thanks.

But like…I put little thought into this shit. The point: winging it is ok. And write like you speak.

There wasn’t a plan behind this other than be kind, get sale, write like I spoke.