Thread
I grew my newsletter from 0 → 35k in 7 months.
But newsletter growth took countless experiments.
Here are 8 tips for growing your newsletter in 2 minutes:
But newsletter growth took countless experiments.
Here are 8 tips for growing your newsletter in 2 minutes:
Remove Friction
Newsletter growth requires perfecting one key statistic:
Conversion Rate
You want to optimize the traffic you drive by:
• Building clear landing pages
• Explain in <10 words what value you deliver
Newsletter growth requires perfecting one key statistic:
Conversion Rate
You want to optimize the traffic you drive by:
• Building clear landing pages
• Explain in <10 words what value you deliver
Referral Program
The biggest mistake in newsletter growth:
Aiming for virality and not building systems for growth.
Build a referral program easily on Beehiiv that compounds with every send.
Leverage unlocks using:
• Merch
• Free products
• Free subscriptions
The biggest mistake in newsletter growth:
Aiming for virality and not building systems for growth.
Build a referral program easily on Beehiiv that compounds with every send.
Leverage unlocks using:
• Merch
• Free products
• Free subscriptions
Lead With Value
People are protective of their inboxes.
You need to anticipate all their concerns with your copy.
Don't give them a chance to question your content.
Your sign-up page should:
• Show credibility
• Offer sample content
• Tell readers what to expect
People are protective of their inboxes.
You need to anticipate all their concerns with your copy.
Don't give them a chance to question your content.
Your sign-up page should:
• Show credibility
• Offer sample content
• Tell readers what to expect
Add Recommendations
I've gained up to 3,500 subscribers/month off of recommendations.
The feature enables me to:
• Build relationships with other creators
• Grow high-quality subscribers passively
I've gained up to 3,500 subscribers/month off of recommendations.
The feature enables me to:
• Build relationships with other creators
• Grow high-quality subscribers passively
Plug on Socials
Newsletters may not go viral, but long-form social posts can.
Plug your newsletter on:
• LinkedIn gallery posts
• Long-form tweet threads
Use the exposure effect to your advantage.
Many people need to see your content 10+ times before subscribing.
Newsletters may not go viral, but long-form social posts can.
Plug your newsletter on:
• LinkedIn gallery posts
• Long-form tweet threads
Use the exposure effect to your advantage.
Many people need to see your content 10+ times before subscribing.
Develop a Consistent Format
Growth hacks can't trump erratic content.
Pick a format that:
• Excites you
• Is sustainable
• Isn't complicated
Then:
• Overdeliver on value
• Build relationships with your audience
• Drives them to share your content organically
Growth hacks can't trump erratic content.
Pick a format that:
• Excites you
• Is sustainable
• Isn't complicated
Then:
• Overdeliver on value
• Build relationships with your audience
• Drives them to share your content organically
A/B Test Rigorously
Your subject line can govern whether you get 10k opens or 30k opens.
You never want to fall behind on open rates.
I test 4 subject lines via @beehiiv's feature to ensure I know what works.
Data > Instinct
Your subject line can govern whether you get 10k opens or 30k opens.
You never want to fall behind on open rates.
I test 4 subject lines via @beehiiv's feature to ensure I know what works.
Data > Instinct
Send a Sample Issue Upon Signup
I send my newsletter out every Saturday.
But 2,000+ new subscribers sign up throughout the week.
Part of my onboarding flow sends them a sample issue.
This:
• Maintains high open rates
• Hits them while they are still excited
I send my newsletter out every Saturday.
But 2,000+ new subscribers sign up throughout the week.
Part of my onboarding flow sends them a sample issue.
This:
• Maintains high open rates
• Hits them while they are still excited
Want to go deeper?
I'm giving away my (free) 2023 Community Playbook to help you grow to 1 million raving fans.
It's worth over $249.
Get it here:
www.getrevue.co/profile/matt_gray_
I'm giving away my (free) 2023 Community Playbook to help you grow to 1 million raving fans.
It's worth over $249.
Get it here:
www.getrevue.co/profile/matt_gray_
Thanks for reading! Follow me @matt_gray_ for more content like this.