Hi guys, in today’s video we discuss the simple idea that launched Slavoj Žižek’s academic popularity: The Sublime subject of Ideology (also the title of his most popular book). If you watched the previous video about the Lacanian Sublime, this should tie nicely into that.

In this video I explain why ‘the sublime object’ is the Lacanian ‘objet petit a’, how this relates to the Big Other, and the ideology of consumerism and late stage capitalism.

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Until tomorrow!

Julian

#zizek #slavojzizek #ideology #sublimeobjectofideology #lacan #philosophy #capitalism #leftist